The Motown Sound Tee

We are always looking for t-shirts and other assorted limited or unique merch to rock. Here in NYC, there are a million people wearing Jordans and Supreme, so even though the Jordan III Oreos are butter smooth, I have opted not to cop. Although they also recently reissued my first pair of all white with navy blue that I ran into the ground in high school, I still can’t do it. So, when some fresh custom stuff comes up, especially when it is another DJ who is a graphic designer by trade, we get very excited. Enter Matthew aka Mo Manley, who doesn’t just rock parties until the break of dawn in cities near you, but also can design a dope tee as well. He’s got a new, limited edition Motown t-shirt out in two colors, so check out the story behind it, and if you dig, hit him up at the email address below and cop. They are selling pretty fast, so if you want one, you better get it moving kids.

“I’d been looking for this European press of the Jackson 5’s “What You Don’t Know” on 45 for a while, and finally found one with a clean picsleeve to boot. When the record showed up in the mail, I noticed this little Motown logo on the front corner with hand-drawn type laid over an illustration of a proud woman with a pick-out kind of easing back in her gown—she reads like a mix of part Marva Whitney, part Betty Wright and something that just stuck out to me as historically not quite Motown, visually speaking, but definitely of the times, which was what made it noticeable and unique. I did some digging and it seems like this is a one-off logo from the mid-70s that was never really part of their brand architecture (if people used that term in 1974), but used in Europe and sometimes seen on compilation records and other releases that kind of feel “off-shoot” in the overall discography.

She reads like a mix of part Marva Whitney, part Betty Wright and something that just stuck out to me as historically not quite Motown, visually speaking, but definitely of the times, which was what made it noticeable and unique.

Anyways, I like picking up pieces of ephemera—usually typography—for my clip/inspiration files at my design studio, and this one definitely was in there as a must-clip. I started looking at it and figured the timing was right to make a shirt out of it for summer—perfect for BBQs, rooftops, casual Fridays at your 9-to-5, whatever works.”

You can order directly via email at momanley@gmail.com or DM on IG @therealmomanley

Keep Diggin’!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s