The Cherries label never ceases to amaze us. With their ninth release, they go back to one of our favorite modern soul duos, Benjamin, and a double sided forty five that sneaks up on you, holds your hand, and stays in your head for days. “Those Memories” b/w “This Time” is a perfect example why their releases are coveted by so many DJs and collectors. It’s the smooth, funky sounds coming out of your speakers that make them a top label in the funk and soul game. They’ve created their niche, and it’s evident because everyone from Q Tip to The Gaslamp Killer have cosigned on this explosive label. Putting out modern bangers around the globe for discerning ears and people that can claim “dj is my occupation” has worked out well for the Cherries team. Benjamin fit nicely in the stable of phillies the label has going for them, and once you drop the needle on “Those Memories”, you won’t be able to stop playing it. Ben Pirani and Ben Carey, two Midwest chaps who are no strangers to good soul (Windy City Soul Club/ Hot Pants MPLS respectively) get your body moving on the A side as they encourage you to put the past behind and not look back in the rearview mirror of love. Funky bass lines, synthesizer goodness, along with some nice guitar and drum work (we love the breakdown towards the end) highlight this infectious modern groove. The flip, “This Time”, edited by Shred One, is stripped down, extended, and given a Chicago Stepper treatment. Look out for the quiet storm, but don’t be fooled. Like any storm it has some power. A powerful two sided seven inch that can move a room. This label has heat, and if this is a first introduction, you’ll be happy to know that there is plenty more hot fire where these came from. A unique label that has paved their own lane, Cherries is one to keep on your radar. Listen to both sides below, and get the record, it’s available today.
Check out the video for “Those Memories” by Émile Sacré / VECT
Get the record here.