ATA Records, the Leeds, UK powerhouse label that, according to Craig Charles is “fast making Leeds the Brooklyn of the UK”, are back with a new single from Sheffield born soul singer Rachel Modest. Building up those vocal chops through the church and local choirs, drawing inspiration from such legends such as Dusty Springfield, Dee Dee Warwick, and Madeleine Bell among others, it’s very clear that she has ‘the sound’. This is the sound that labels like Daptone and Timmion have perfected the formula with. Be it Sharon Jones, Nicole Willis, or Willie West, they just have a sound. Rachel Modest has that sound. It’s genuine, it’s true, it’s here. Her siren’s song has already gotten props from notables such as Adrian Younge, Gilles Peterson, Lauren Laverne (BBC6), and with appearances on “I, Who have Nothing” from the ATA Records Hard Work No Pay Series, and The Magnificent Tape Band’s “Patterns In My Mind”, she is well on her way to getting noticed on this single.
The idea behind these songs was to show strength in women. Deciding their own destiny and finding happiness & contentment in a negative situation.
“I Try” is an emotional roller coaster of love lost, Modest weaves her sad tale over a deep bass line, subtle organ, and tough drums. It’s gloomy for sure, but seriously, when the chorus comes in, you get what we are saying: Rachel Modest is pure soul from the bottom of her heart. A great horn part that shuffles along to the song’s finish is begging you to drop the needle once again. This is authentic soul through and through, and she is well on her way as a rising star in the world soul scene. ATA Records are doing big things in Leeds, with a reach that goes far beyond The Kirkstall Abbey. This is a huge choon, and when Modest hits the big time, remember where you heard it. Real soul music is still alive and well through ATA Records and Modest, you just have to open your ears (and hearts) and take it all in. Check out the song below, out on 45 RPM September 16th.
Get the 7″ record here.