Leave it to the chaps at Brewerytown Beats to keep doing dope things that have to do with Philadelphia music, vinyl records, and combine that with nostalgia and good memories. Factor in that we’re in the middle of a pandemic, it’s the holiday season, and that you should definitely be supporting independent businesses and artists wherever you or they are. When Brewerytown is not reissuing lost Philadelphia artists of soul, funk, jazz, gospel, or anything else that is interesting and pertinent to The City of Brotherly Love, you can find them slinging a carefully crafted selection of vinyl records at their super dope store. So that brings us to their limited edition and first selection of Philly rap tees. They’ve selected the Word Up (formerly World) label from Philly founded by Dana Goodman in 1986. Best known for having an early Will Smith / Jeff Townes on the label, they also boasted Shock Wave and Lord Supreme, and DJ Groove, among others. The logo is pretty fresh and would make a great addition to any rap tee collection as a tribute for sure. Printed in Philadelphia by Sweet Chunk, and designed by graphic designer Jeremy Klinger, this one is a great way to support small businesses during this time (and an excuse to get another tee or gift card).
DM them here @brewerytownbeats via Instagram for more info on the shirt.